What’s so great about a cat? Is it her athleticism? Her independence? Her curiosity? Purina® Pro Plan® knows that every cat has a unique, inherent greatness and helps feed that greatness through its advanced nutrition. To inspire owners to recognize and share the greatness in their own cats, Purina Pro Plan has launched the #MyGreatCat campaign with a new photography collection from 19-year-old, up-and-coming pet photographer Jessica Trinh. The campaign also features a social component, which asks owners to share photos of what’s so great about their cats using #MyGreatCat and @ProPlanCat, and in return, the brand will donate up to 50,000 pounds of food to cat rescue groups through the Rally to Rescue® network.
To help Trinh, who specializes in artistic portraits of dogs, discover the greatness in cats, Purina Pro Plan invited her into the homes of 10 cat owners to uncover the characteristics that make cats uniquely great and chronicle their personal stories through photography.
“I wanted to explore the emotion of these cats and reveal the relationship between them and their owners,” said Trinh. “Having always been a ‘dog person’, I was quite surprised by what I found. The playfulness, the authority they conveyed – and the love they clearly communicated. Each cat had its own story to tell, and I look forward to discovering more in my future work.”
To celebrate the launch of the #MyGreatCat campaign, Trinh’s photos were unveiled in a pop-up photo gallery in San Francisco’s Union Square on Saturday, June 14. The gallery also featured a handful of consumer-submitted photos selected by @Cats_of_Instagram, the largest curator of cat images on Instagram.
Additionally, during the campaign, consumers are encouraged to share what makes their cats great on their own social media channels. For each photo or video that includes the hashtag #MyGreatCat and @ProPlanCat from now until August 31, Purina Pro Plan will donate one pound of its cat food – up to 50,000 pounds – to hundreds of cat rescue groups nationwide through the Purina Pro Plan Rally to Rescue network.
“We want cat owners everywhere to not only recognize what makes their cats great but be empowered to share that,” said Aaron Williams, brand manager for Purina Pro Plan Cat food. “Purina Pro Plan believes that advanced nutrition helps bring out the best in your cat, so we’re helping to start the conversation of cat greatness to acknowledge how amazing these animals really are.”
To view Trinh’s photographs, visit http://on.fb.me/1nFKKE7. For more information on the #MyGreatCat campaign, visit www.proplan.com/mygreatcat or find Purina Pro Plan Cat onFacebook (https://www.facebook.com/proplancat), Instagram (http://www.instagram.com/proplancat) and Twitter (https://twitter.com/proplancat).
Now go and feature your kitty!