Santa Paws is Coming to Town! 85% of Owners are Buying Gifts for Their Pets

PHOTOGRAPH: karsten-winegeart–unsplash

Pampered pets are at the top of the nice list this year. According to a new survey from Home Solutions, pet owners plan to spend an average of $122, or 20% of their overall gifting budget, on their pets this holiday season.

To find out how much pet parents plan to spoil their four-legged family members this holiday season, the MarketWatch Guides team surveyed 1,000 U.S. pet owners. You can check out our full study here: 

Around 80% of these owners buying gifts for their pets plan to present the gift in a special way by wrapping it or placing it in a festive stocking. Additionally, 40% plan to let their pets open the gift all by themselves!

Gen Z Plans to Spend More Than a Third of Their Holiday Budget on Pets.
While Gen Z has the smallest overall holiday budget, that isn’t stopping them from getting their pets everything on their wishlist this year. Gen Z will spend an average of $147 on their pets this holiday season, more than any other generation.

The survey also found that 70% of pet parents plan to do their gift shopping online. What exactly are they shopping for?
• 74% are buying toys
• 68% are buying treats
• 43% are buying equipment like leashes and cat trees
• 28% are buying clothing and novelty costumes
• 27% are buying premium food

Have you started your gift list yet?


tip of the day

Dogs and cats with allergies may suffer more nasal issues from perfumed rooms sprays. They can affect human household members too.